Marketing and artillery: Lessons from the military for B2B startups

Artillery and B2B Marketing surprisingly have a lot in common such as communication, management, positioning, operational discipline and more. Read on to find out!

Think, Manage, Do – The 3 types of work needed to build startups

Think, manage, do: 3 types of work to build. If you're wondering what you should be working on, read this to help structure your work, time and team.

Insignia Ventures Podcast On Call with Janio Asia Head of Marketing Nathaniel Yim

In a time when a logistics’ company’s credibility is based on the size of your fleet, how do you market your asset-light company? Find out In part 1 of Insignia Venture’s On Call with Paulo Joquino and Nathaniel Yim!

Mind Your Business Podcast: Intern to Co-founder, the Power of Marketing

How would you react if your boss suddenly told you to: "Think of a product and sell it?" Nathaniel Yim recounts this event in this episode of the Mind Your Business Podcast. Tune in to find out how this story ends!

Podcast Feature - Asia Tech Podcast: You Cannot Sell What You Don't Understand

In this podcast Nathaniel Yim shares with Asia Tech Podcast Host Michael Waitze about why marketers need to know their products as well as the sales team and also his journey of how he entered entrepreneurship all the way to Janio and now Nila Studios.

B2B Content Marketing Strategy: A Step-by-Step Framework

Failing to plan is planning to fail, which applies to content marketing strategy too. Plan better content strategies with our framework that takes the guess work out and puts the insights in.

Does B2B Content Marketing Work? (hint: it does)

Wondering if B2B content can help grow your business? We look at how different types of content have helped businesses generate achieve real business outcomes (using real examples). Read more here.

What is a good B2B content marketing agency? (How to evaluate one)

A B2B content marketing agency uses content marketing, like B2B blogging, to help your business grow. Find out which ones to go for in terms of keyword strategy, research processes, content quality and performance reporting