PlayTours is a digital scavenger hunt and event gamification software company, with clients based around the world.

They recently ventured into new markets such as North America and needed assistance with new market penetration.

The Challenge
As a young company, they were going up against large incumbents with stronger domain ratings and paid marketing budgets.

Nila Studios was tasked to:

• Develop a content and SEO strategy to gain a foothold in the North American market and begin generating for high value organic traffic
• Optimise paid search ad strategy for cost-effectiveness,
  ‍Conversion rate optimisation across the website experience and sales process

Content SEO

‍Solution
We worked directly with the co-founder to develop:

• A long term SEO content strategy, built around relevant high purchase intent and low competition keywords.
• A content and SEO checklist for the current marketing team to reference during the content production and publishing process
• Search engine optimised articles

‍Paid Search

• Sharpening keyword selection
• Optimising landing pages for conversion

‍Conversion Optimisation

• Website conversion optimization through optimsing sales and pricing pages, leading to higher lead flow
• Sales copy optimization,sharpening follow up responses to client queries