Circles is the parent company behind the digital mobile operator brand, Circles.Life.

Circles is a rare example of a telecommunication brand owner that is also a telco software provider, allowing them to share the software innovations that they use for their own brands with international partners around the globe.

They are spearheading the Connectivity, Delight, and Beyond model, a holistic approach to telco digital transformation that turns telcos into ideal digital mobile operators.

The Challenge
Circles aims to grow its list of international telecommunication software clients while competing against other established telco software providers. They were looking for a partner who can synthesise their internal product documents together with what telcos are looking for to improve their brand awareness and attract, engage, and convert qualified leads.

Nila Studios was tasked to:

• Develop a content strategy, including articles and case studies to gain a foothold among established telcos and begin attracting readers from their target telco companies.
• Develop a video series to establish their management team as thought leaders in the industry.

‍Solution
We worked with the marketing team to develop:

Leadership Videos

• A series of 2-minute videos featuring in-depth interviews with Circles' management team

Thought Leadership

• A long term content strategy, built around high value themes and topics to establish Circles' expertise in terms of telecommunications software and digital transformation, built using:
  
  • Vetted internal documents
  • In-depth interviews with Circles' subject matter experts
• Associated thumbnails and infographics to add further value

‍Case Study

• A case study featuring onic, the brand owned by the Middle East's e& (formerly etisalat) that Circles is supporting