Case Study: Playtours

Background

PlayTours is a digital scavenger hunt and event gamification software company, with clients based around the world.

They recently ventured into new markets such as North America and needed assistance with new market penetration.

Challenge

As a young company, they were going up against large incumbents with stronger domain ratings and paid marketing budgets.

Nila Studios was tasked to:

Develop a content and SEO strategy to gain a foothold in the North American market and begin generating for high value organic traffic,
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Optimise paid search ad strategy for cost-effectiveness,
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Conversion rate optimisation across the website experience and sales process

Content with compelling copy and vibrant visuals

Solution

We worked directly with the co-founder to develop:

Content SEO

A long term content strategy, centered around high intent and low competition keywords derived from relevant topic clusters, outlining topics that captured commercial search intent
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A content sequence that matched market seasonality
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A content and SEO checklist for the current marketing team to reference during the content production and publishing process
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An article which encapsulated the best practices to serve as the team's editorial standards

Paid Search

Sharpening keyword selection
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Optimizing landing pages for conversion
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Conversion Optimisation

Website conversion optimization through optimsing sales and pricing pages, leading to higher lead flow
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Sales copy optimization,sharpening follow up responses to client queries

Marketing for services firms or SaaS companies

Also Trusted By:

"Nila Studios helped us with international expansion, giving us actionable marketing plans that improved keyword rankings from page 2 and beyond to top 5 on page 1 within two months.

Our search ads are also optimized, with conversions increasing by 40% at the same budget. Overall, our revenue has increased. We are delighted with our partnership with Nila Studios.”

Mo Afiq

Founder, PlayTours

We've really enjoyed working with Nathaniel (Nila Studios) over the past few months. His ability to break down problems and share suitable practices at each stage of the journey, be it for marketing, sales or hiring has helped us to stay focused.

Every catch-up is insightful and actionable. Definitely recommend working with him if you're looking to grow your business!

Zhi Qun

CEO, Kopi Date

"Nila Studios helped put together a content strategy and SEO audit which have improved the rank and views of key pages. Also, we collaborated on Ad ideas, leading to a 30% increase in CTR.

The team was quick, produced high quality work and I’d recommend them if you’re looking to improve your digital presence and experience."

Management Team

MBA Link

"Nathaniel (Nila Studios) helped to build a strong, professional brand for Janio in the e-commerce logistics industry.

He defined a strong content and communication strategy, which over time helped to build a huge base of high quality organic web traffic for lead generation, with over 4000 organic leads per year, and positioning Janio as a professional brand in a highly fragmented industry. "

Piyush Agrawal

Chief product officer, Janio Asia

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